基于云计算的中小企业移动电商个性化平台创新研究

Innovation Research of Personalized Small and Medium-sized Enterprise Mobile E-Commerce Platform Based on Cloud Computing

作为一种崭新的商务模式,移动电商对传统电商模式提出了挑战,成为未来移动应用的主要模式。云计算的出现改变了传统的数据分析和处理方法,为海量数据的存储、分析和处理提供了解决方案。分析了云计算相关理论,从平台架构、关键技术及实现等方面进行了研究,构建了中小企业移动电商个性化平台,满足了大数据背景下用户个性化推荐需求。

Mobile commerce,as a new commerce model and will become the dominating modaiity of mobile applications,is changing the traditional commerce trade model. Cloud computing become the solution of the problems that era of mass data faced with. It not only has the ability to store mass data,but also has the superior on the analysis of data. This paper just finished under the background of computing and mobile electronic commerce. Analyses the relative theoretical knowledge of cloud computing, and the architecture, implementation and key technologies of the platform and so on, constructed the per- sonalized small and medium-sized enterprise mobile E-commerce platform,can satisfy the personalized recommendation to the requirement of time and space resources under the big data.