基于微经济视角我国跨境电子商务发展研究

On the Cross-Border E-Commerce Based on Micro Economic Perspective in China

我国传统国际贸易进入了一个低速增长的新常态发展阶段,跨境电子商务已成为我国国际贸易的新方式和新手段。跨境电子商务为中小企业参与国际市场竞争提供了一个便捷的工具,既助推了中小企业走向国际市场的前沿,又有力推动了微经济的大发展。为更好地促进跨境电子商务发展,要加强跨境电子商务的生态系统的建设,创建跨境电商自有品牌,要根据不同的地区提供不同的整体物流解决方案,多元化多渠道开展跨境电商人才培养。

Traditional international trade in China has entered a stage where its development is in slow growth. Cross-border e-commerce has become a new way and new method of international trade in China. Cross-border e-commerce provides a convenient tool for small and medium-sized enterprises to enter the international market competition, which helps small and medium-sized enterprises to the forefront of the international market, greatly promoting the great development of micro economy. To better promote the development of cross-border e-commerce, the author intends to put forward the following approaches： 1. The construction of cross-border e-commerce ecosystem needs to be strengthened; 2. The cross-border e-commerce agents should create their own brands; 3. Specific overall logistics solutions should be provided according to the location difference; 4. Diversified channels to cultivate cross-border talents should be developed.