新媒体时代广告设计教学的改革研究

Research on the Teaching Reform of Advertisement Design in New Media Times

随着社会经济的快速发展与科学技术的大步前进,传统意义上的媒体传播方式已经远远不能满足时代发展的需求。各种新兴媒体不断出现、发展与普及,促使广告设计教学改革成为当前极其重要的一项研究课题。基于此,文章拟从新媒体时代广告的特点出发,在深入分析广告设计改革面临的机遇与挑战基础上,提出了新媒体形势下广告设计教学改革的具体策略,以期为我国广告设计教学的革新提供有价值的借鉴。

With the rapid development of social economy and the great progress of science and technology, the traditional way of media communication cannot meet the needs of the new times. All kinds of new media appear constantly, and the teaching reform of advertisement design becomes an important research topic. This article puts forward specific policies for the teaching reform on basis of the opportunities and challenges according to the characteristics of media advertising in the new era, so as to provide valuable reference for the advertisement design teaching innovation in our country.