中国乡村旅游现状与发展对策

Rural Tourism:Achievement,Challenge and Development Strategy

中国乡村旅游已经走过了20几个春秋并取得了可喜的成就:发展总体规模大,遍及全国;理论研究成果较为丰硕;产品种类繁多,新产品个性突出;发展模式丰富多样,不断推陈出新;成效显著,影响深远。然而,与此同时,受多种因素制约,还存在着诸多不足,如理论研究深度不够,不良开发现象突出,经营项目单调,服务质量不高,管理缺失,旅游产业链尚未健全,环境破坏时有发生等等。为适应乡村旅游蓬勃发展的需要,必须采取一系列有效措施,以确保中国乡村旅游健康发展。

In the past two decades,China rural tourism has achieved great development：its nationwide scale,fruitful theoretical researches,varieties of products with their own features,and various new development patterns.On the other hand,theoretical researches lack profundity;there exists much improper development;the tourist items lack variety;tourism service and management wait to be improved;tourism industry chain is not complete yet;and environmental issues are still occurring.We should take corresponding measures to ensure the healthy development of rural tourism.