版式设计中视觉要素的心理现象分析

A Preliminary Research on Mental Phenomena about Visual Elements in Layout Design

版式设计是视觉传达体系中的一部分。以人的普通心理为出发点来寻找隐藏在版式设计中的受众心理,以视觉的三要素图形、文字、色彩作为切入点,认识和研究视觉要素的构成,思考视觉元素在版式设计中隐藏的思维方式及心理现象,加深对现代版式设计的理解,促进版式设计在这一程度上得到提高,趋向成熟。

Layout design is a part of visual communication system. This paper searches for hidden mental phenomena in the layout design from the psychology on the three basic elements of visual graphics, text, color as a breakthrough point. Then it understands and studies the formation of visual elements, thinking about the thinking way and psychological phenomenon of visual elements hidden in the layout design. It can deepen the understanding of the modern layout design and promote the layout design to the mature.