“互联网+”时代乡村旅游可持续发展的路径及对策

The Path and Strategies for the Sustainable Development of Rural Tourism in the "Internet+" Age

乡村智慧旅游是"互联网+"时代乡村旅游转型升级和可持续发展的科学路径,它能有效突破当前乡村旅游发展瓶颈,解决产品同质化,形态原始化,服务、营销和管理低级化等一系列问题。在"互联网+"时代发展乡村智慧旅游,政府需要科学规划,立体扶持,搭建"一个中心四个平台",大力推动乡村旅游O2O;企业需要整合资源,以互联网思维进行产品和服务创新,为游客提供细分化、个性化、智慧化的产品和服务,并充分利用网络终端、手机终端、大屏幕等多种渠道加强乡村旅游宣传营销。另外,各相关部门要协作联动,建立健全乡村旅游的环境、交通、医疗和信息使用保障体系。

Rural intelligent tourism is the upgrading and sustainable development path of rural tourism in the ＂Intemet＋＂ age, it can effectively break through the current bottleneck of rural tourism development, solve product homogeneity, the form original, and lower trend of service, marketing and management. In ＂Internet ＋＂ age, rural intelligent tourism development needs the government scientific plan, solid support, establish ＂a center and four platform＂, and promote rural tourism 020, and the companies need to integrate resources, innovate product and service in the mind of internet, provide segmentation, personalized and intelligent products and services, and use the network terminal, mobile terminal, large screen and other channels to marketing attraction key elements of the rural tourism. In addition, each related departments need to establish a collaborative linkage, establish and perfect the rural tourism environment, transportation, medical and information security system.