基于21世纪海上丝绸之路的福州文化产业国际拓展研究

Research on International Expansion of Fuzhou Cultural Industry Based on Maritime Silk Road in the 21st Century

面向21世纪海上丝绸之路福州文化产业国际拓展具有无可比拟的优势,在拓展中取得一定的成绩,但也面临着文化产品国际拓展的市场化程度低、国际市场份额不高,文化企业国际拓展力量不强,文化品牌国际竞争力弱等问题。基于此,应树立"创新、协调、绿色、开放、共享"的发展理念,从提高文化产品质量和效益,培育多元市场主体结构和生态文化产品,提高文化产业国际空间覆盖率,构建互利共赢的文化产业国际蓝图等方面提出具体的对策。

Facing to the Maritime Silk Road of 21 st century,Fuzhou has incomparable advantages in international expansion of cultural industry. Great achievements have been made,but there are also many problems such as low degree of marketization,less international market share,less international development force of cultural enterprises and weak international competitiveness of cultural brand,etc. Therefore,we should insist on concept of the Innovation,Coordination,Greening,Opening up and Share to put forward specific measures such as improving the quality and efficiency of cultural products,fostering theme structure and the ecological cultural products of diversified market,improving the international space coverage of cultural industries and building a mutually beneficial and win- win international blueprint for the cultural industry.