农产品“市场链”:一个经济社会学的分析

Market Chains and Marketing in Rural China: An Economic-Sociological Perspective

20世纪90年代以来,国家计划经济逐渐退出农村经济领域,各厂商纷纷进入农产品市场采购农产品,农民的生活和命运日益卷入现代市场经济体系。本文以一个北方乡镇的农产品市场为案例讨论这一图景:一是提出"市场链"的分析概念,将厂商、中间商和农民三个市场主体置于统一的分析框架下考察多方交易主体及其互动对市场结构的影响;二是从经济社会学视角出发,讨论现代市场机制与传统社区组织制度的相互融入,强调地方社会制度和社会关系在市场的组织、资源动员与协调、降低市场风险等方面所起的关键作用。

Focusing on an agricultural town in Northern China,this study examines the distinctive mode of the market transaction across produce. In the market chain,the business world of large companies,the entrepreneurial world of middlemen,local elite and peasant households are compressed into the local market and the social space; therefore,the social relations and local institutions are involved in the marketing process and induce the intensive economic and social interactions.