高校网络文化发展趋势探究

高校网络文化的建设与创新是深化高等教育综合改革、提升思想政治教育实效的重要内容,因此网络空间的话语权愈加受到重视、两微一端的高校新媒体平台日趋发展、师生网络文化工作室不断涌现、涉及的文化内容亦显生动多元。同时,高校网络文化在制度支持、内容创新、传播效果方面遭遇瓶颈。因此,高校需要及时明确网络文化的发展趋势,从机构机制、阵地平台、队伍能力、内容产品等方面着手,探究建设高校网络文化、发挥其作为思想政治教育新载体的方向与方法。

The cyber culture construction and innovation is important to deepen the reform of higher education comprehensive, and to improve the effectiveness of ideological and political education. The power of cyberspaee has drawn greater attention with the new media developing increasingly. More cyber culture studios appear and their content become more vivid. At the same time, the cyber culture in universities encounter bottlenecks in the aspects of the system support, content innovation and dissemination effect. Therefore, it is necessary for colleges and universities to clarify the development trend of cyber culture, and to establish the eyber culture in institutional mechanisms, the position of platform, team capability, and content products, so as to display its function in ideological and political education.