原型理论视角下辽宁本土自主创新品牌的建设

A Prototype Study on Local Independent Innovation and Brand Construction in Liaoning Province

运用原型理论与集体无意识理论,从原型角度分析了国外知名品牌的内涵建设,目的在于优化辽宁本土品牌的有效成长模式,为辽宁省企业品牌发展提供必要借鉴。在我国目前经济结构调整进程中,寻求辽宁本土品牌特色发展道路,增强辽宁本土品牌吸引力和核心竞争力,有助于推进地方经济健康发展。

The connotation construction of foreign famous brands are analyzed from the angle of prototype by using prototype theory and collective unconscious theory,to optimize effective growth model of Liaoning local brands and provide necessary reference for corporate brand development in Liaoning Province.It is considered that,in the current economic restructuring process in China,seeking the path of development of local brand characteristics and enhancing the attractiveness and core competitiveness of Liaoning local brands are contribute to promote the healthy development of the local economy.