社区支持农业的消费者忠诚研究——以珠海市绿手指份额农园为例被引量：13

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摘要本文建立了社区支持农业的消费者忠诚模型,并采用珠海市绿手指份额农园的201份问卷对其进行实证分析。结果表明:服务质量、服务公平对消费者满意度产生正向的直接效应;服务质量对不同类型的消费者忠诚同时存在正向的直接效应和间接效应;消费者满意度对认知性忠诚产生直接效应、对情感性忠诚和意向性忠诚产生直接效应和间接效应、对行为性忠诚则具有间接效应。最后,对如何提高社区支持农业的消费者忠诚提出了相应的政策建议。

作者林文声钟倩琳王志刚

机构地区中国人民大学农业与农村发展学院

出处《消费经济》 CSSCI 北大核心 2016年第1期57-62,共6页 Consumer Economics

基金国家社会科学基金重大项目(11&ZD052) 教育部科技发展中心博士点基金项目(20130004110001) 农业部农产品质量安全监督(风险评估)项目(2130109)

关键词社区支持农业消费者忠诚结构方程模型珠海

分类号 F713.55 [经济管理—市场营销]

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