基于“互联网+”B2C电商企业和传统零售企业创新发展战略探析

Innovative Development Strategy of B2C Electric Business Enterprises and Traditional Retail Enterprises Based on " Internet + "

互联网在我国各行各业应用得越来越广泛,与传统行业整合的趋势越来越明显,特别是由于各大企业市场的逐渐扩大,企业在商品交易领域更是与互联网紧密相连。通过分析当前B2C电商企业以及传统零售企业的发展现状,阐述这两类企业的创新发展战略。

Internet has been extensively used in different fields in China. The growing trend of integration of internet and traditional business has been obvious. Due to the expanding market of enterprises,internet and enterprise have never been more related in the field of commodities trading as nowadays. The traditional retail business and B2 C electric business need to seize the opportunity to face the challenge and to conquer the foreign markets. The paper analyses the current condition of B2 C electric business enterprises and traditional retail enterprises,and explains the innovative development strategy of these two kinds.