媒体融合背景下学术期刊发展策略

The Development Strategy of Academic Journals under the Background of Media Convergence

学术期刊数字化发展过程中存在的问题主要表现在七个方面,分别是:管理体制制约着学术期刊数字化发展,期刊出版尚未实现全流程数字化,可用于数字出版的资源较少,网络期刊出版市场结构不合理,网络期刊出版产业尚未形成成熟的商业模式,版权问题困扰着学术期刊数字化发展,数字化出版方面的专业人才匮乏。媒体融合背景下学术期刊的发展策略为:实现期刊产业全媒体出版,确保学术期刊实现全流程数字化出版,设法获取原创资源,对传统出版单位的业务流程进行改革,创新期刊出版产业的经营模式,有效保护数字化作品的知识产权,培养能够适应数字化出版工作要求的复合型人才。

Problems existing in the development process of digital academic journals mainly involve eight aspects：the development of digitalization of academic journals of management system limited,journal publishing lack of achieve the whole process of digitization,digital publishing resources not enough,network periodical publishing market structure unreasonable,a mature business model of network periodical publishing industry not formed,copyright issues plaguing digital development of academic journals,digital publishing professionals scarce.Media convergence strategy for the development of academic journals under the background：to achieve the periodical industry media publishing,to ensure academic journals whole process digital publishing,to get the original resources,to carry on the reform to the traditional publishing business processes,to make the innovation of periodical publishing industry business model,to protect the effective of digital works of intellectual property rights,to cultivate compound talents to meet the requirements of the digital publishing work.