大同旅游城市品牌视觉形象设计研究

DESIGN RESEARCH ON VISUAL IMAGE OF DATONG TOURIST CITY BRAND

随着旅游行业日益的激烈竞争,资源型城市如何提升旅游城市品牌,如何提升旅游产业的竞争力成为了设计师关注的焦点。本文以煤都大同的转型发展为切入点,从视觉传达设计的角度探讨旅游城市品牌视觉形象建立的基本方法,并实际应用到大同旅游城市形象的塑造中,以期实现大同城市形象的转型重塑。

W ith the increasingly fierce competition in tourism industr y, how do resource-based cities enhance tourist city brand and how to improve the competitiveness of the tourism industry has become the focus of the designers. Taking the coal Datong as the breakthrough points, from the angle of visual communication design, the article tries to explore visual image of the tourist city brand to establish the basic method and apply it to the shaping of Datong city tourism image, in order to realize the transformation of city image of Datong.