基于宁波地域文化的文具产品设计研究

STATIONERY PRODUCT DESIGN RESEARCH BASED ON REGIONAL CULTURE IN NINGBO

宁波的文具产业正经历着从手工操作向自动化操作、从简单制造向设计创新的巨大转变。如何让宁波文具引领中国文具行业的发展,甚至在世界打响宁波文具的品牌影响力,需要加强企业的自主设计和创新能力,推动宁波"文具制造"向"文具创造"迈进。由此本文主要就宁波地域文化介入文具创意设计的途径进行解析,用文创产业去嫁接文具制造,对文具行业的转型有着非同寻常的意义。同时,也为提高企业品牌影响力、增强产品综合竞争力提供了智力支持。

Ningbo＇s stationery industry is experiencing a shift from manual operation to automation, from simple manufacturing to design innovation. How to make Ningbo Stationery to lead the development of the stationery industry in China, even in the world, which needs to strengthen their ability of independently design and innovation and promote Ningbo Stationery Manufacturing to stationery creating. Thus this paper mainly studies on the Ningbo regional culture involved in the creative design of creative ways to resolve, with the paper industry to graft stationery manufacturing, the transformation of the stationery industry has an extraordinary significance. At the same time, it also provides intelligence support to enhance the brand influence and enhance the comprehensive competitiveness of the products.