应用环境媒体设计手法之包装设计研究

PACKAGING DESIGN RESEARCH OF APPLYING THE AMBIENT MEDIA DESIGN METHOD

本研究之目的在于探讨环境媒体之于互动性包装设计方面的应用。研究中所用研究方法为实验法。研究内容包括:(1)通过文献探讨环境媒体的设计手法,研究环境媒体如何结合周围环境元素传递讯息。(2)搜集具体设计案例进行群集分析,依据互动性概念结构萃取对应的设计手法。(3)进行包装设计及意向测试,归纳相关设计要素和设计手法的特征,以及探讨包装使用中具备环境媒体意象的构成要素。得出的结果可为设计者在创意阶段提供参考依据。结论:通过对环境媒体设计手法的研究,将该手法用于包装设计中,可以增强视觉冲击力,取得大众的视觉好感与共鸣。

This study aims to discuss how the interaction of ambient media is applied in the packaging design to provide designers more reference. The research includes the following 3 major parts.（1） We study how the ambient media delivers information with the surrounding environmental elements through literature review on the ambient design method.（2）Then based on the collected design cases and the interaction of ambient media concept, the corresponding design method could be acquired.（3） Package design is used as the examples of image testing. Features of corresponding design elements and design techniques are inducted. In addition, we study the principal component of ambient media image. Applying the ambient media design method to the context of packaging design could deliver information more efficiently and vividly, and inspire consumers＇ attention and interest.