摘要
婚庆习俗是民俗文化的重要构组成部分,崇尚喜庆瑞祥、幸福美满之吉祥观念。将民俗文化的吉祥寓意融入现代婚庆礼品包装设计,既符合婚庆习俗的喜庆主题,寄托了人们对美好生活的追求与向往,又能增添婚庆礼品的文化内涵与民族特色从而满足人们的精神文化需求。本文从民俗吉祥文字、民俗吉祥图案、民俗吉祥色彩等三方面来论述民俗文化的吉祥寓意在婚庆礼品包装中的表现。
The wedding custom is an important part of the folklore culture, advocating the auspicious concept of festive Ruixiang, happiness and so on. Applying the auspicious meaning of the folklore culture into modern wedding gift packaging design, both conforms to the festive wedding customs, the sustenance of people＇s pursuit of a better life and longing, but also adds to the wedding gifts cultural connotation and national characteristics to satisfy people＇s spiritual and cultural demands. This article is from three aspects of auspicious words, auspicious patterns and auspicious colors to discuss the auspicious meaning of the folklore culture in the modern wedding gift packaging.
出处
《设计》
2016年第5期122-123,共2页
Design
基金
湛江市哲学社会科学2015年度规划项目<湛江傩面具艺术研究及保护开发>课题编号:ZJ15YB10)阶段性成果
关键词
婚庆礼品
民俗文化
吉祥寓意
Wedding Gift
Folklore Culture
Auspicious Meaning
