我国移动商务扩散影响因素的区域差异性研究

An Empirical Research on the Regional Difference of the Mobile Commerce Diffusion Determinants in China Based on PLS Regression Method

我国移动商务发展的不平衡性和地域差异性非常明显。对于影响我国移动商务扩散因素的区域差异性,在回顾相关文献的基础上,构建影响我国移动商务扩散因素的理论模型,利用偏最小二乘回归的方法,针对东部发达地区和中西部欠发达地区移动商务扩散的影响因素分别进行实证研究。研究结果表明,对于不同经济发展水平的区域,影响移动商务扩散的因素不完全相同,其中信息化水平、居民收入水平、教育程度、城市化水平是影响东部地区移动商务扩散的主要因素,信息化水平、经济发展水平、价格水平、城市化水平是驱动中西部欠发达地区移动商务扩散的最重要因素。对于处于不同经济发展阶段的区域来说,促进移动商务扩散的路径是不完全相同的。

M -commerce diffusion in China shows obvious imbalances among provinces and regions. This paper analyzes the factors affecting China~ m - commerce diffusion in eastern regions and central - western regions respectively based on the partial least square method. The result of the analysis shows that the influencing factors of m - commerce diffusion for regions with different levels of economic development are not exactly the same. For the east region, urbanization level, in- formatization level, income level and education level are the significant factors; for the central and western regions, infor- matization level, the urbanization level, price and economic development level are the significant factors. The result indi- cates that the path to promote the diffusion of m - commerce for regions with different economic levels is different.