风险交流视角下北京市学龄前儿童家长零食风险认知调查与特征分析

Characteristics Analysis on Snacks Risk Cognition of Parents of Pre-school Children in Beijing City from Perspective of Risk Communication

以532名北京市3～6岁儿童家长为研究对象，对其零食安全风险认知进行了问卷调查，并使用因子分析和聚类分析法，对家长的认知进行了分类和特征分析。结果显示，被调查的北京市学龄前儿童家长对零食消费安全的认知可被分为乐观认知型、悲观认知型和理性认知型等三类，其中悲观认知型家长人数最多，占总数的50．2％。三种类型家长在年龄、家庭月收入和是否委托他人帮助代养儿童等方面存在统计学差异。本研究为相关部门研究儿童家长的食品安全风险认知并与其开展有效的风险交流策略提供了思路和参考建议。

A total of 532 parents of 3 - 6 years old children attended our survey and we used factor analysis and cluster analysis method to explore the characteristics and classification of parents＇risk cognition. The results showed that surveyed parents could be classified into three types including optimistic cognition type, pessimistic cognition type and rational cognition type, among which 50. 2% of parents be- longed to pessimistic cognition type. The three types of parents showed significant differences on their age, income and whether they trusted others to take care of their children. Our study could provide suggestions for related institutions to study risk cognition of parents and further carry on effective strategies on risk communication.