3GEBAUER, H.. Identifying service strategies in product manufacturing companies by exploring environment-strate- gy configuratlons[J]. Industrial Marketing Management, 2008a, 37 : 278-291.
4VARGO, S. L. , LUSCH, R. F.. Evolving to a new domi- nant logic for marketing[J]. Journal of Marketing, 2004a, 68 (January) :1-17.
5VARGO, S. L. , LUSCH, R. F.. From goods to services: di- vergences and convergences of logics[-J]. Industrial Market- ing Management, 2008,37 : 254-259.
6COVA, B. , SALLE, R.. Marketing solutions in accordance with the S-D logic: co-creating value with customer network actors[J]. Industrial Marketing Management, 2008,37:270- 277.
7OLIVA, R. , KALLENBERG, R.. Managing the transition from products to services[J]. International Journal of Serv- ice Industry Management, 2003,14 (2) : 160-172.
8GEBAUER, H. , KREMPLE, R. , FLEISCH, E.. Service development in traditional product manufacturing companies [J]. European Journal of Innovation Management, 2008b, 11(2) :219-240.
9LALONDE, B. , ZINSZER, P. H.. Customer service: meanings and measurement: national council of physical distribution management[ M]. Chicago, IL, 1976.
10MATHIEU, V.. Product services: from a service supporting the product to a service supporting the client[J]. The Journal of Busi- ness & Industrial Marketing,2001a,16(1):39-41.
