摘要
采纳认知科学的研究方法,通过对12位被试的脑电进行事件相关电位分析(ERP),对音乐与颜色的相关性进行了研究。研究结果表明,音乐与颜色存在相关性,由于音乐的加入,被试对于颜色的识别效率降低。而在校园歌曲的背景下,被试对于绿色的识别效率与其他颜色相比存在显著差异。有鉴于此,在广告设计、网页展示中,应采纳相关度较高的音乐与颜色组合,发挥两者的组合效应,提升营销效果。
Aiming at processing analysis of color and music,the two symbols which belong to different sensoriums,the interrelation between them is studied. Event-related potentials（ ERP） are introduced and the records of recognition process analyzed. Discrepancy is showed on the relativity of different color and music. The green color holds the highest relativity to campus songs which represents its bigger amplitude P300 and more delitescence. So it is proposed that in advertising design and webpage show,a combination with high correlation of music and color should be adopted,which would play a combined effect,enhancing marketing effectiveness.
出处
《工业工程》
2016年第1期102-107,114,共7页
Industrial Engineering Journal
基金
国家自然基金资助项目(70871099)
