随机需求下鲜活农产品RFID技术投资决策研究

Decision-making of RFID Technology on Fresh and Live Agricultural Products with Stochastic Demand

考虑一个零售商和一个生产商组成的单周期两级鲜活农产品供应链,采用RFID技术可以明显改善鲜活农产品的新鲜度和实体损耗;讨论了消费者需求随机的情况下RFID标签成本对供应链上下游企业利润的影响;分析了RFID技术使用前后集中型和分散型供应链模型中各方的最优期望利润、订货量等问题;计算出两类模型中RFID技术标签成本的临界值。结果表明,集中型和分散型供应链模型,零售商和生产商可承担的RFID技术标签成本临界值相同;RFID技术对新鲜度和实体损耗改善越明显,企业投资的意愿越强。

A study is conducted into a single-period two-level fresh and live agricultural product（ FLAP）supply chain consisting of a manufacturer and a retailer. The positive effects of RFID on FLAP wastage from quantity and quality are considered; the impacts of cost of RFID tag on the profits of the upstream company and the downstream company along the supply chain with stochastic customer demand are discussed; the optimal expected profits and the order quantity,respectively of the companies with and without RFID technology in the centralized supply chain model as well as in the decentralized supply chain model are analyzed and the critical value of RFID technology in the two models obtained. The conclusion shows that the critical values of RFID technology of companies are the same in both the centralized decentralized supply chain and that the more significant effect the RFID technology has on FLAP circulation wastage from quantity and quality,the more willing the company will be in using the technology.