“电影丝绸之路”:中国电影国际传播新路径

“The Silk Road of Movie”: The New International Propagation Path of Chinese Film

海外市场是国产电影未来争夺的主要阵地。"新丝绸之路经济带"与"21世纪海上丝绸之路"是中国自东向西与世界对话的框架,为国产电影的海外之路提供了新的路径与平台。中国电影可以以"一带一路"为传播路线,通过普世价值包装、合拍片、营销策略等方法解决其国际化传播路径中需要解决的文化藩篱等问题,避重就轻地先发展与中国有着文化亲缘性的亚太市场,再最终走向欧美市场。

Chinese film will face strong competition in future overseas markets. ＂The New Silk Road Economic Belt＂and ＂the 21st-Century Maritime Silk Road＂are the dialogue framework of China to the world from east to west,which provides a new path and platform for the overseas expansion of Chinese film. By solving the cultural barriers,＂the Belt and Road＂can be a propagation path of Chinese film toward overseas markets through universal value pack,co-productions,marketing strategies etc. It is better for Chinese film to take the easy way to develop the affinitive Asia-pacific market first,and eventually reach the European and American markets.