双边市场中的搭售:问题与规制思路

Tying in Two- sided Markets: Problems and Regulations

双边市场特有的结构和运行机制对基于传统单边市场的搭售理论提出了全新的挑战。应该围绕双边市场的交叉网络效应、非中性的价格结构及平台产品的相互依赖性和互补性等特征,理性分析搭售行为的主体市场支配地位和具体行为特征。反垄断法规制双边市场中的搭售行为的关键在于综合考量其积极的竞争效果和消极的竞争效果。我国在反垄断法实践中应充分注重双边市场在技术创新方面的突出优势,通过保护创新来促进产业发展和提升消费者福利。

The unique market structure and operating mechanism of two - sided markets place great challenges on traditional tying theories based on unilateral markets. It calls for a rational analysis to the tying subject＇ s dominant market position and behavior characteristics, in terms of crossing network effects, non - neutral price structures, the mutual dependence and complementarity of platform products in two - sided markets. The key to regulating tying in two - sided markets by means of anti - monopoly laws is to take full account of both positive and negative competition effects. It is critically important that China take full advantages of two - sided markets for technological innovation in the anti - monopoly legal practice, and to upgrade industrial development and promote consumer welfare by means of protecting innovation.