我国农产品产销对接的创新路径与机制研究

A Study on Producing and Marketing Docking Innovation Path and Mechanism of Agricultural Commodity in China

针对我国农产品销售市场环境有效性差、农产品流通过程信息价值低等引致的农产品"卖难"和"买贵"等现象,基于文献查阅和实际调研等方式,将目前我国的产销对接模式分为"一站式""二站式"及"多站式",且分别剖析了不同模式运行中亟需解决的问题。从我国产销经营主体之间的彼此需求入手,设计了"涉农强企大企+服务平台+产区联盟与龙头企业+销区联盟与龙头企业"共同参与的产销对接创新路径,并从增值共生、激励约束和推广放大等角度进行了机制设计,保障参与成员的互利共赢与创新路径的顺利实施。最后提出了相应的建议,为我国农产品产销对接模式的转型升级提供决策思考。

The low efficiency of the market environment and the low value of information in the circulation of agricultural commodities lead to the emergy of the contradiction in supply and demand of agricultural commodities.Based on literature review and survey,we classify the model of agricultural products trade as ＂ one- stop＂, ＂ two stops＂ and ＂ multi station＂,and analyze the problems in different modes of trade. According to the mutual needs between production and marketing members,the article designs the innovation path of producing and marketing docking,which is a kind of cooperation mode of ＂ strong enterprises ＋ service platform ＋ production area alliance and the leading enterprise ＋ consumption regional alliance and leading enterprise＂. In order to ensure the development of the trade subject and the smooth implementation of the innovation path,the mechanism design is carried out from the perspective of value- added symbiosis,incentive constraint and scale enlargement. Finally,the corresponding suggestions are put forward to the transformation and upgrading of producing and marketing docking modes in China.