EAP视角下企业员工忠诚度提升策略研究

How to Enhance Personnel Loyalty——from EAP Perspective

在目前市场竞争非常激烈的情况下,员工普遍感到工作强度大、心理负担重,同时生活压力也在增加,企业员工的流失率高、消极怠工、工作效率低以及商业机密泄漏等忠诚度偏低现象屡见不鲜。就EAP视角下对降低员工流失率、提高员工忠诚度进行探讨分析,提出提供有竞争力的薪酬福利、建立稳定的心理契约、展示企业的发展潜力、提供较好的成长舞台、建设良好的企业文化等措施有效提高企业员工的忠诚度。

Being faced with the fierce competition of modern society, employees in enterprises widely suffer from intense workloads, heavy psychological burden and increasing life pressure. So it is not uncommon that enterprises also suffer from high draining rate, go-slow work state, low work efficiency and leakage of trade secrets. From EAP perspective, this article makes an analysis on how to increase employees＇ loyalty while decreasing the draining rate. The author suggests such measures as offering competitive salary and benefit, building stable psychological contract, highlighting the corporation power and its development potential, providing favorable promotion platform and building more attractive corporate culture.