第三方物流个性化服务策略思考

Thinking on the Personalized Service Strategy of the Third Party Logistics

个性化服务是当前物流市场的重要发展趋势。在梳理第三方物流个性化服务内涵及特征的基础上,分析了我国第三方物流个性化服务的不足,进而对第三方物流客户个性化需求进行了细致研究,最后提出了注重个性化服务需求、优化企业内部管理流程,确立以客户为中心的服务理念、追求双赢服务效果,合理定位市场、不断丰富服务内容,激发客户消费欲望、帮助客户实现发展等对策建议。

Personalized service is an important developing trend in current logistics market. Based on combing the connotation and characteristics of personalized service from the third party logistics, this article analyzes the disadvantage of personalized service of China＇s third party logistics, deeply studies the customers＇ personalized demand, and finally proposes the service idea for focusing on service demand, optimizing the internal enterprise management process, establishing the service idea by taking customers as core, pursuing double-win service effect, reasonable positioning market, enriching service concept, inspiring the consumption desire, and helping customers to meet the development.