旅游活动中的“文化真实性”问题研究

Study of “cultural authenticity”in tourism activities

"真实性"一词从其产生之初便备受关注,更对旅游活动有着重要影响。文章基于客观主义真实、建构主义真实、后现代主义真实和存在主义真实四种理论对旅游活动中的"文化真实性"问题进行了分析。以政府、开发商、目的地居民与旅游者四个"文化真实性"的核心利益相关者为切入点,阐述了各方的诉求动机。并从遏制过度商业化、协调利益关系、整合文化资源和加强监督管理四方面,对维护旅游活动中"文化真实性"的对策进行了探讨。

The word ＂authenticity＂ has received attention from the beginning of its production, and has an important influence on the tourism activities. Cultural authenticity in tourism activities involves many aspects of interests. Based on four kinds of theo- ry, namely, the objective, constructive, post modernist and existential authenticity, this paper analyzes ＂cultural authenticity＂ in tourism activities. This paper expounds the demands of the core stakeholders, including government, developers, destination resi- dents and tourists. It also puts forward the countermeasures of ＂cultural authenticity＂ in the maintenance of tourism activities, in- cluding curbing excessive commercialization; coordinating the interest relationship; integrating cultural resources; and strengthe- ning suporvision and management.