中国旅游上市企业发展的三维模型构建及实证研究

The construction and empirical study of three- dimensional model of Chinese tourism listed enterprise development

旅游企业的发展不仅表现在量的增加,还表现在质的提升,并且是两者持续不断的提升。基于此,文章拓展了旅游企业发展的内涵,将之界定为盈利性、稳定性和成长性三个要素的融合,构建基于三要素的旅游企业发展三维模型。基于科学性和可得性,筛选6项财务指标代表旅游上市企业的三维要素进行实证研究。研究表明,旅游上市企业的发展是盈利性、稳定性和成长性三要素协同演进的结果;在成长性方面,综合类企业成长性最好,景点类次之,酒店类最后;在盈利性方面,景点类企业盈利性最好,综合类次之,酒店类较差;在稳定性方面,综合类旅游企业的稳定性较弱。

The development of the tourism enterprises not only increases in quantity, but also in the improvement of the quality, and both continue to rise. Based on this, the paper expands the connotation of the tourism enterprise development, defines it as the fusion of the profitability, stability and growth, constructs the development of 3D model based on the three elements of the tourism enterprises. Based on scientific nature and availability, we select 6 financial indicators to represent the listed tourism enter- prises. Research shows that the development of the tourism listed companies is the collaborative evolution result of three factors, namely the profitability, stability and growth; In the aspect of growth, the integrated enterprises performance is the best, the attrac- tions are the second and the hotels are the last; In the aspect of profitability, the attractions are the best, the integrated enterprises are the second, the hotels are the worst; In the aspect of stability, the comprehensive tourism enterprises are weaker.