论新闻标题的语言美

On the Language Beauty of News Headlines

标题,作为新闻的"眼睛",是用精警的词语对新闻内容和中心思想所做的浓缩和概括。随着生活节奏的不断加快,新闻信息的海量更新,读者越来越注重通过阅读新闻标题来自主选择所需要的新闻内容,这种快餐式的信息消费,对新闻标题的语言提出了更高的要求。新闻标题能否吸引读者的注意,帮助读者尽快选择信息,实现新闻传递信息的价值,关键在于能否实现语言美。

The headline, as the ＂eye＂ of news, is the concentration and generalization of the content and main idea of news with exact words. With the rapid pace of life and the mass of news information updated, readers pay more and more attention to choosing the required news content by news headlines. This kind of information consumption puts forward higher requirement for the news headline language. The key of wheth- er news headlines can attract readers＂ attention, help readers choose the information as soon as possible and a- chieve the transferring information value of news, lies in the realization of thelanguage beauty.