摘要
针对国内天然气市场竞争,结合我国天然气营销实践,提出了基于供求关系的天然气市场营销策略,包括目标市场供不应求和供大于求情况下的营销策略,以及目标市场细分及差异化营销策略,选取5家天然气销售企业进行了抽样调查和实证分析,研究表明,从重要性和有效性两方面对天然气市场营销策略进行的排序和相应分析,并提出相应建议。
based on the natural gas marketing practices in China, the paper puts forward natural gas marketing strategies based on supply-demand relation, including marketing strategy under short supply and oversupply of target market, target market segmentation marketing strategy and differential marketing strategy. According to the sampling survey on natural gas marketing companies and empirical analysis, the paper sorts and analyzes the natural gas marketing strategies from the aspects of importance and effectiveness and puts forward some suggestions.
出处
《天然气技术与经济》
2016年第1期66-69,84,共4页
Natural Gas Technology and Economy
关键词
天然气
供求关系
市场营销
策略
实证分析
natural gas
supply-demand relation
marketing
strategy
empirical analysis
