当下大众社会心态及性别意识的解析——以“女汉子”一词为例

Analysis of Social Mentality and Gender Awareness——Taking the Buzzword Nǚ Hàn Zi as an Example

以"女汉子"一词为例,通过分析当下大众对"女汉子"的态度和审美特征,研究网络热词流行的背后所折射出的大众社会心态和性别意识。设计的问卷调查分两个时段(2014—2015年),采用网上发布和在线填答的方式。数据分析以年龄、性别、社会身份、教育背景以及地域五个变量进行。研究表明,人们对"女汉子"普遍持理解的态度;"女汉子"身上具备的人性正面特质超过负面特质;大众在社会心态、性别角色定位方面的认知情况发生了积极的变化。

The wide spread of neologisms or network catchwords often reflects the current situation in people＇s speech social interactions and social mentality. A questionnaire is designed on the buzzword nǚ hàn zi and the survey is done online in 2014 and 2015 respectively,with an interval of 12 months in between. It aims to analyze social mentality and gender awareness of the general public from five variables,which are age,gender,social identity,educational background and region through data analysis of the respondents＇ attitudes toward nǚhàn zi and their aesthetical features. The research shows that people have a general understanding of nǚ hàn zi,and they think there are more positive traits of human nature than negative traits reflected from nǚ hàn zi.Through further analysis,especially on the group of different genders and social identities,it shows that there are positive changes in social mentality and gender awareness of the general public.