从公共关系学视角看高校学生管理

Discussion on College Student Management from the View of Public Relations

受家庭环境、生活环境、教育环境以及网络环境的影响,当代大学生群体对人生观、价值观、世界观有着自己独到的理解。使今天的高校学生管理更加富有挑战,沟通障碍更为凸显。对于高校学生管理工作来说,与学生建立良好的沟通不仅是学校满足教育要求、达成教育目标、实现教育理想的关键手段,更是树立学校形象,维护学校公共关系的重要任务。公共关系学中相关理论与技巧可以有效的缩短师生间心理距离、缓解不适沟通氛围、建立相互信任关系,对高校学生管理沟通障碍的化解与预防有着不可小觑的作用。

influenced by family environment, living environment, education environment and network environment, contemporary college students hold insightful views of life, value and world, which makes the management of college students becomes more challenging with obvious communication barriers. As to management work of college students, establishing better communication with students is not only the key measure for school to meet education requirement, reach education goals and realize education ideal but also an important task for schools to set up school image and maintain schools＇ public relations. Related theory and skill in public relation can effectively shorten the psychological distance between teachers and students, relax uncomfortable communication atmosphere, and establish mutual trust relations, which has unneglectable function for clearing and preventing communication barriers.