移动营销时代信息流广告设计价值探究

Feeds Advertising Design Value Study in the Mobile Marketing Era

移动互联网时代迎来了一个前所未有的营销环境,广告主的有效广告投放变得比较困难。从美国诞生的信息流广告某种程度上可以解决有效投放的问题。在国内,微博、微信、QQ空间等社交媒体上的信息流广告倍受关注,尤其是在移动终端的广告。文章把信息流广告置于移动互联网的背景下进行研究,分析其发展现状、广告设计的价值核心及目前面临的挑战。信息流广告的流行意味着一个社交化媒体精准广告时代的到来。

The mobile internet brings a new marketing environment,effective advertising deliver gets harder. Marketing dark horse deriving from America----feeds, maybe answer the question. In China, feeds advertising of social media in Weibo, Wechat, QQ space etc. is paid close attention, especially mobile advertising. The article studies feeds advertising under mobile internet--analyzing its developing status, cores values of advertising and challenges at present. The development of feeds advertising means the advent of the era of social media precision advertising.