黄梅挑花传承与开发中的问题及对策研究

Huangmei Open-work Research on Problems and Countermeasures in Inheritance and Development

黄梅挑花是湖北省黄梅县民间流传的一种刺绣工艺,是我国宝贵的非物质文化遗产。它的传承与开发对我们认识历史、传承文明、保护文化多样性、创新开发民间工艺等方面具有非常重大的意义。文章通过调查黄梅挑花传承和开发的现状,分析了现存的问题,如保护措施比较单一乏力、手工艺人的严重缺乏、原材料短缺、缺乏文化品牌形象、开发主体还比较单一等,探讨了一些行之有效的对策,如政府政策支持、在当地发起活态保护园、以家族传承为基础保护和开发、在高校、研究机构进行数字化保护、文化创意设计开发、行业与企业方面进行产品开发以及市场运作等等。

The innovation development folk craft, etc, is of great significance. Through the investigation of the huangmei hand-stitching the present situation of the inheritance and development, analyzes the existing problems, such as single protection is weak, serious lack of craftsmen, shortage of raw materials, lack of culture brand image, development main body is relatively single, etc., discusses some effective countermeasures, such as the government＇s policy support, in living condition to protect local by garden, on the basis of family heritage protection and development, the digital protection in colleges and universities, research institutions, cultural creative design development, industry and enterprises in terms of product development and market operation, and so on.