我国违法药品广告的现状及应对策略分析

Analysis of the current situation and countermeasures on the illegal drug advertisements in China

目的分析我国违法药品广告的现状、常见问题,提出规范药品广告治理的对策。方法主要采用文献研究法,通过对国家药监局公布的违法药品广告公告的统计分析,提出治理违法药品广告的建议。结果与结论中国违法药品广告的常见违法行为主要包括处方药宣传媒体违规、适应证超范围、药品功效宣传不科学,广告代言形象主体违规,药品名称不规范等。应采取完善药品广告监督管理体系,加大违法药品广告处罚力度,建立健全相关的法律法规,加强行业自律,提高消费者鉴别违法药品广告的能力,增强自身维权意识等具体的解决策略。

Objective To analyze the current situation and problems of the illegal drug advertisements in China,and provide an effective measure on supervision of the drug advertisements. Methods Literature review was adopted to analyze the illegal drug advertisements released by the State Food and Drug Administration. And a proper measure for regulation of the illegal drug advertisements was provided.Results and Conclusion The common violations of illegal drug advertisements included the violations of prescription drugs propaganda media,indications over range,nonscientific propaganda of drug efficacy,endorsement bodies violations and nonstandard drug name. Government should enhance the supervision and management system of drug advertisement,increase illegal drug advertising punishment,improve relevant laws and regulations,strengthen industry self-regulation,promote the ability of consumers to identify illegal drugs and enrich their awareness of rights.