“文化嵌入”的神圣性分析维度——以化隆拉面馆经营模式的生成为例

Analysis on the Sanctity of“Cultural Embedding”——Taking the Business Mode of Hualong Ramen as an Example

"嵌入性"之所以能够成为新经济社会学的一个核心概念,重要原因之一是因为格兰诺维特对"嵌入性"概念的重新定义,使其从一个波拉尼式宏大的、整体性的、思想启迪性的话语转变为一种中观的、可衡量的、具有操作性的概念;而作为嵌入性概念扩展过程中其他类型的嵌入概念之一,"文化嵌入"还缺乏这种"可操作化"的转变,这在一定程度上降低了经济行动和经济过程中文化分析的解释力和声望。根据学术源流和文化本身的特性,神圣性可以是"文化嵌入"的一个分析维度,并且我们可以从化隆拉面馆经营模式的形成过程中看到人们的经济行动是如何嵌入到文化的某个神圣性构成方面的。

As the core notion of new economic sociology,＂embeddedness＂enjoys this privileged position due to Granovetter＇s new definition which adapts ＂embeddedness＂from a macro level,integrative,enlightening concept to a medium,measurable,operational one.As one of the embedded concepts of other kinds among the expansion process of ＂embeddedness＂notion, ＂cultural embedding＂lacks the transformation of ＂operativeness＂,which to some degree reduces the explanatory power and will of cultural analysis in economic process.According to the characteristics of academic origins and culture,sanctity can be an important analytical dimension in＂cultural embedding＂,and from the business mode of Hualong ramen,we can see how people embed the economic action into a composition of the sanctity of culture.