应用型汽车技术服务与营销专业实训教学体系研究——以四川华新现代职业学院为例

A Study on Automobile Technology Service and Marketing Professional Practice Teaching System Based on Application——Taking Sichuan Huaxin Modern Vocational College as an Example

文章分析了汽车技术服务与营销专业的市场定位和就业岗位需求,对本专业的实训课程、实训教学方法、实训教学师资力量、实训教学设施等方面进行了探究,并分析了汽车技术服务与营销专业实训教学中存在的主要问题,坚持理论与实践相结合,对存在的问题提出了一些建议,构建符合高职院校汽车技术服务与营销专业培养应用型人才培养方案的实训教学体系。

This paper analyzed the market position and the job requirements of the automobile technology service and marketing major,explored the training courses、teaching methods、teachers and teaching faculties, and analyzed the main problems existed in the professional practice teaching of automobile technology service and marketing major. Based on the problems, this paper combined theory with practice and put forward some suggestions, and built automobile technology service and marketing professional practice teaching system which conformed to the college＇s scheme that cultivating applied students.