“互联网+”开启酒店业转型升级

“Internet+ ” Promotes the Transformation and Upgrading of the Hotel Industry

当前,中国酒店业正面临国内外经济发展新常态和行业转型的双重压力,行业竞争异常激烈。酒店业正在从营销、渠道、传播、支付、消费者体验等环节,重新定义行业的运营模式和发展模式,越来越多的传统酒店纷纷融入"互联网+"大潮,以开放共享的用户思维全面进入转型阶段。

Nowadays, China＇s hotel industry has entered a period of new normal. The hotel industry is facing tremendous pressure of industry transformation. It becomes a significant task of hotels as to how to improve the marketing, channel, communication, payment, and consumer experience, ensure the long-term competitive advantages under the circumstances of increasingly severe market competition. This article attempts to explore,in the background of the ＂ Internet＋,＂ how to promote the transformation and upgrading of the hotel industry.