扬州文化创意产业助推城镇特色化发展路径及运营策略研究

On the Path of Yangzhou's Cultural and Creative Industry Promoting Urban Characteristic Development and Its Operation Strategy

文化创意产业将是未来城镇特色化建设的主要途径和运作模式。以扬州市9个全国重点镇为代表,分析研究各乡镇文化创意的产业现状,结合国外著名小镇的成功建设经验,从"故事"、"经济圈"、"老行当"、"时尚点"、"内涵建设"五方面阐述扬州市的文化创意产业助推城镇特色化发展的路径和运营策略,促使扬州城镇化特色发展成为构建"创新扬州、精致扬州、幸福扬州"的新兴力量。

Cultural and creative industry will be the main way and working mode in the future town characteristic construction. Taking nine national key towns in Yangzhou as the representatives, this paper analyzes and studies the present situation of cultural and creative industry in different towns. Meanwhile, based on the successful construction experience of foreign famous towns, it explains the path of Yangzhou＇ s cultural and creative industry promoting urban characteristic development and its operation strategies from such five aspects as ＂story＂,＂ economic circle＂, ＂old business＂, ＂fashion point＂, and ＂connotation construction＂, with an aim to promote Yangzhou characteristic urban- ization to become a new force in building ＂innovative Yangzhou, exquisite Yangzhou and happy Yangzhou＂.