新媒介视阈下的学术期刊读者阅读探析

Probing into the Readers' Reading of Academic Journals from the Perspective of New Media

全球阅读迈入新媒介时代加速了传统期刊的传播速度,同时使得期刊出版呈现出新的业态。文章通过网络调查的方式,分析了受访者在新媒介下的阅读时间、阅读行为和阅读喜好,借以呈现新媒体与传统媒体之优势与不足,包括编辑与学术期刊出版方如何客观看待新媒介的影响,以及与读者共同营造和谐阅读环境等内容。

Under the background of global reading entering the new media era, the accelerated propagation speed of traditional journals makes the journal publication present new situation. Through online questionnaire among a specif- ic group of people, this paper analyses the different reading time, reading behaviors and reading habits of those ques- tioned, so as to reflect the advantages and disadvantages between new media and traditional media. It concludes that the editors and publishers of academic journals should treat the impact of new media on readers objectively, and build a harmonious reading environment together with readers.