非约束性网上仲裁解决B2C电子商务纠纷的法律分析

网络极大地改变了交易方式,电子商务的蓬勃发展产生了大量跨国民商事纠纷,适应网络环境的在线纠纷解决机制应运而生,网上仲裁作为其中一种主要方式也获得了较快发展。本文通过分析B2C电子商务纠纷的特点,指出在当前法律框架下,约束性网上仲裁在仲裁协议的有效性、仲裁地的确定及裁决的承认和执行等方面都陷入了困境,而非约束性网上仲裁则在解决电子商务引起的特定消费者争议方面具有独特优势。我国应结合本国法律和经济环境来实践非约束性网上仲裁,将非约束性网上仲裁争议解决机制与网络社区规则相结合,创制出自我执行机制来达到促进执行争议解决结果的目的。

The Internet has greatly changed the way to trade and the vigorous development of electronic commerce produced a large number of international civil and commercial disputes. To adapt to the network environment, online dispute resolution arises. As one of the main online arbitrations, online arbitration also obtained a rapid development. Through analyzing the characteristics of the B2C electronic commerce dispute, this paper points out that under the current legal framework, the binding online arbitration is in trouble in many aspects, including the validity of arbitration agreement, the place for arbitration and the recognition and enforcement. Rather than the binding online arbitration, the non-binding online arbitration has unique advantages in solving consumer disputes caused by e-commerce. Our country should combine its own legal with economic environment to practice non-binding online arbitration and combine it with network community rules, thus creating a self execution mechanism to achieve the goal of promoting execution dispute resolution results.