中美营销专业本科人才培养模式比较分析

Comparative Analysis of the Talents Cultivation Model for Undergraduates Majoring in Marketing in China and the United States

目前我国营销专业本科教育与企业、社会需求存在脱节问题。中美两国营销专业在人才培养目标、课程设置、教学和考试方法三方面各有特点。我们应结合我国高校资源与环境,借鉴其先进经验,取长补短,拓宽思路,深化改革,建立科学合理的营销专业人才培养体系。

Presently,there exists a kind of disconnection between the undergraduate education and enterprises or social demands as to the major Marketing in China,and they have their own characteristics in the talents cultivation objectives,the curriculum setting,and the teaching and examination methods in the comparison of the major Marketing in China with that in the United States.And it is concluded that we are supposed,in the combination of resources and environment in colleges and universities of China,to learn from the advanced experiences and draw upon each other＇s strengths by broadening the perspectives and deepening the reform for the rational and scientific talents cultivation system of the major Marketing.