新时期我国大学生体育信息的媒介接触研究

A Study of College Students ' Exposure to Sports Message in the New Era

采用文献资料法、问卷调查法、数理统计法等对华北、华南、华东及西南地区1800名大学生体育信息的媒介接触进行研究,研究发现:新时期大学生接触体育信息主要来源是网络、电视、书籍等;大学生接触体育信息的态度是积极的、主动的;大学生接触体育信息的动机主要是了解体育赛事、增加体育新知见闻、丰富业余生活等;在选择接触体育信息的时间以每天1小时内居多;体育传媒对大学生体育消费和参加体育活动意识有较大影响;对体育信息传播伦理失常如娱乐化、语言暴力、假球等持担忧态度。

The fast development of sports is closely related to full use of modern mass media. A survey of 1,800 college students in South China, North China, East China and Southeast China revealed that in the new era, the channels through which college students get access to sports message include network, television and books, their attitude in obtaining sports message is positive and active, their motivation ranges from getting to know sports event, increasing knowledge about sports, to enriching sparetime life, they spend about half an hour a day on sports message, the sports massage transmitted by mass media exerts a significant influence on their consumption related to sports and their awareness of participating sports activities, and they are deeply concerned about abnormities in transmission of sports message by mass media such as being overly entertainment- oriented, language violence.