经济新常态下绿色智力资本怎样成为企业的竞争优势

How Does Green Intellectual Capital Become Firm Competitive Advantages in China's Economic New Normal Stage?

经济新常态和资源环境约束下的绿色智力资本是企业软实力竞争的关键,怎样通过积累和应用绿色智力资本来建立企业竞争优势成为企业家亟待解决的问题。文章基于自然资源基础观(NRBV)理论和知识管理理论,探索了绿色智力资本对企业竞争优势的影响机理。通过对254份制造企业部门经理调查问卷的实证研究发现,绿色智力资本可以通过绿色创新的中介作用正向影响企业竞争优势,吸收能力与知识共享正向调节了绿色智力资本对绿色创新的影响,同时进一步增强了绿色创新的中介作用。因此,企业在积累绿色智力资本构建竞争优势的过程中,应该重视绿色创新的关键作用以及吸收能力和知识共享的间接影响。文章为企业管理者有效实施绿色创新和构建竞争优势提供了参考依据,从而助其实现经济新常态下的绿色发展、创新发展和可持续发展,更好地进行价值创造。

Green intellectual capital in China＇s economic new normal stage and environmental con-straints is the key to firms＇ soft competing power. It is a problem to be solved that how firms can construct their competitive advantages through the accumulation and use of green intellectual capital. This paper ex- plores the mechanism of the effect of green intellectual capital on firm competitive advantages based on nat- ural resource-based view （NRBV） theory and knowledge management theory. Based on an analysis of 254 questionnaires from department managers in manufacturing finns, it shows that green intellectual capital can strengthen the firms＇competitive advantages through the mediating effect of green innovatiorL Absorp- tive capacity and knowledge sharing can positively moderate the effect of green intellectual capital on green innovation, and further enhance the mediating role of green innovation. Therefore, in the process of green intellectual capital accumulation and building competitive advantages, firms should value the key role of green innovation and the indirect effect of absorptive capacity and knowledge sharing. This paper provides enterprise managers with reference basis of implementing green innovation effectively and building competi- tive advantages, help them to achieve green development, innovative development and sustainable develop- ment in China＇s economic ＂new normal＂ stage, and create greater value.