1D' Astous, Alain, &Francis Chartier. A Study of Factors Affecting Con- sumer Evaluations and Memory of Product Placements in Movies [J]. Journal of Current Issues and Research in Advertising,2012(2).
2D'Astous,A.,Chartier,F..A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies.Journal of Current Issues & Research in Advertising,2000,22(2):31.
3Law,S.,Braun,K.A..I'll Have What She's Having:Gauging the Impact of Product Placements on Viewers.Psychology &Marketing,2000,17(12):1059-1076.
4Gupta,P.B.,Lord,K.R..Product Placement in Movies:The Effect of Prominence and Mode on Audience Recall.Journal of Current Issues & Research in Advertising,1998,20(1):47-59.
5Russell,C.A..Investigating the Effectiveness of Product Placements in Television Shows:The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude.Journal of Consumer Research,2002,29(3):306-318.
6Roehm,M.L.,Roehm Jr,H.A.,Boone,D.S..Plugs versus Placements:A Comparison of Alternatives for Within-program Brand Exposure.Psychology & Marketing,2004,21(1):17-28.
7Gupta,P.B.,Gould,S.J..Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies:Product Category and Individual Differences.Journal of Current Issues & Research in Advertising,1997,19(1):37-50.
8Cowley,E.,Barron,C..When Product Placement Goes Wrong.Journal of Advertising,2008,37(1):89-98.
9Cauberghe,V.,De Pelsmacker,P..Advergames:The Impact of Brand Prominence and Game Repetition on Brand Responses.Journal of Advertising,2010,39(1):5-18.
10Homer,P.M..Product Placements.Journal of Advertising,2009,38(3):21-31.
