现代平面设计中心理学元素的可视化应用研究

Application of Psychological Elements Visualization in the Modern Graphic Design

随着设计技术的不断成熟,平面设计所追求的已经不仅仅是画面对视觉的冲击,而且逐渐转向受众的心理反应,让受众能够得到良好的心理体验。因此,需要在平面设计中使心理学元素获得可视化的效果,以提高平面设计的人性化水平。拟从平面设计中的重要性出发,多角度分析受众的心理需要,探索出相应的心理学元素的可视化设计方法。

As design technology has been more and more mature,graphic design is not only the pursuit of visual impact of the image,but also turned to the psychological reaction of the audience gradually,making them to get a good psychological experience.Therefore,it is necessary to make the psychological elements visual effect in the graphic design From the importance of the graphic design,the paper analyzed the psychological needs of the audience,and the corresponding psychological elements of visual design method.