摘要
“最关键在于了解并评估消费者需要什么。一个葡萄酒品牌从生产、命名、设计、装瓶到销售。每一个环节都要充分理解到消费者的动机。否则一切都将成为空谈。”
＂The most important thing is to understand and evaluate what consumers are looking for. Producing, naming and designing, bottling and selling a wine brand without a good understanding of the consumers＇ motivations leads to nowhere. ＂
出处
《包装与设计》
2016年第2期4-19,共16页
Package & Design
