摘要
[目的/意义]在建设学习型社会的大环境下,高校图书馆重视和加强阅读推广,探索阅读推广新途径,不断创新整合,更好地为高校教育服务显得迫切而必要。[方法/过程]以2014年陕西科技大学图书馆"阅文品书"征稿活动为案例,分析了活动的微观构成,提出了创新阅读推广活动需坚持的四项基本原则。[结果/结论]指出创新阅读推广活动应坚持形式与内容的开拓性、保证实施推广的长期延续性、注重资源的整合和品牌的营销、完善活动成效评估和经验总结。
[Purpose/significance] In the circumstances of construction of learning society, it is urgent and necessary for university library to pay attention to and strengthen construction of university library reading promotion, actively explore new ways of reading promotion with integration innovation in order to offer better service for university education. [Method/process] The paper takes "Reading and Storytelling" activities hold by Shaanxi University of Science and Technology(SUST) Library in 2014 as a case, analyzes the microscopic structure of the activity, and points out 4 basic principles that must be upholded in reading promotion innovation. [Result/conclusion] The paper points out that reading promotion innovation must adhere to the pioneering in the activity’s form and content; to ensure long-term continuity of the promotion’s implementation; to notice integration of resources and marketing of the brand; to perfect the result evaluation and experience summary.
出处
《情报探索》
2016年第3期108-111,共4页
Information Research
基金
陕西省图书馆学会2014年度研究项目"基于案例研究的高校图书馆阅读推广创新服务"(项目编号:141037)成果
关键词
高校图书馆
阅读推广
创新整合
university libraries
reading promotion
innovation integration