当当困顿

Difficulty facing Dangdang

不断错入＂红海＂、迟滞的反应速度、保守的资本运作,使得顶着＂中国电商第一股＂称号的当当网,在激烈的电商竞争中,不仅失去锋芒,且沦为二线品牌。尽管,当当网选择移动购物、数字业务生态圈、跨境电商和实体书店作为其新的战略布局,但如果仍然没能有效解决上述三大问题,当当网还将继续困在＂布局新业务-资金耗空-撤出＂的恶性循环中。

Dangdang.com, with the title of Top Share of Chinese E-Commerce, not only lost its aggressiveness but also descend to secondary brand in the fierce competition due to its false decision to the Red Sea Market, slow reaction and conservative capital management. Although Dangdang chooses mobile commerce, digital business, crossborder E-business and real bookstore as its new strategic layout, it may still be stuck in the vicious circle of new business, out of capital, and evacuation, if the above mentioned problems not being solved.